Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?
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How Long Should You Wait After Optimizing Until You Optimize Again?
This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.
We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.
You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.
If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.
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