Episode 154 - Brands as Content Studios - How Do You Decide?
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Episode 154 - Brands as Content Studios - How Do You Decide?
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The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my recent piece at the Food Institute.
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