Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern
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Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern
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À propos de cet audio
Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era.
Key Takeaways:
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AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals.
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A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility.
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Traditional SEO isn’t dead but must be complemented by AI-readiness strategies.
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Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI.
Resources & Contact:
Learn more about Annie Stern’s work at RizeUp Media or email her at annie@rizeupmedia.com.