Episode Summary:

In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram.

Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry.

If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss.

💡 You'll Learn:

• The exact shifts that took Selena from $100K to $430K in annual income.
• Why showing your face on camera is the secret to explosive social media growth.
• The truth about bridal pricing and why content creation is key to charging premium rates.
• How to diversify your income with passive streams like online courses, memberships, and brand collaborations.
• Why “being delusional” and backing yourself is a business superpower.

bookings or followers).

💬 Notable Quotes

“You have to get comfortable being uncomfortable if you want to grow.”

“Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?”

“I never struggled raising my prices because I have the demand and the social media to back it up.”

“I love makeup, but I also love money. And I want to make money while I sleep.”

“You don’t need to be perfect. You just need to back yourself and keep showing up.”

📚 Resources & Tools Mentioned:

Link to free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Link to The Ultimate Bridal Makeup Artist Costs and Time Checklist

https://levarnabusinesscoach.mykajabi.com/cost-time-checklist

Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach

Selena’s Instagram and Tiktok account

https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==

https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1

✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂