Episode 2 - Scaling Across Borders: Winning Internationally Without Losing Focus
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This episode showcases Rob Connell’s hard-won frameworks for global expansion — not just as theory, but as a capital-conscious operator who has executed growth strategies across Europe, APAC, and North America. It’s a blueprint for founders, commercial leaders, and CFOs who want to scale into new markets without burning resources, breaking culture, or diluting strategic focus.
Most companies think “international” means more offices, more headcount, and more flags on the map.
Rob Connell shows why that mindset destroys value. Drawing from his experience leading cross-border expansion in both high-growth startups and mature companies, Rob lays out how to choose the right markets, structure for speed and margin, and lead distributed teams with clarity. This is not just a playbook for going global — it’s a framework for staying sharp, focused, and capital-aligned while doing it.