Host:

Michele Katz

Founding Partner

Advitam IP, LLC – Chicago, USA

Guest: Sue Leslie

Digital Media Marketing

Patworld, UK

We are excited to present Episode 2 of Season 5 of The Women’s IP World Podcast, featuring a conversation with Sue Leslie, the Digital Marketing Manager at Patworld, a UK-based patent, trademark, and design search company. Sue joins our host, Michelle Katz, Founding Partner of Advitam IP, to discuss the essential role of specialised IP searching and the importance of making intellectual property (IP) accessible to all innovators.

Drawing on her nearly ten years in the IP sector, Sue clarifies Patworld's vital role: providing the critical research, the "cleaning of the windows so people can see what's out there" for global clients, enabling them to make informed IP decisions. She introduces Patworld's revised and more accessible Introduction to Patent Searching course, which now utilises the free-to-use Espacenet database (E S P A C E N E T), empowering listeners to conduct their own initial searches.

Sue emphasises the collaboration between technical experts and communicators to ensure IP content is accurate and welcoming, concluding with her encouraging mantra: "Keep learning."

Special Offer for Listeners: Patworld is extending a 20% discount on the Introduction to Patent Searching course to all podcast listeners. To redeem this offer, please apply the discount code 20offpwv2 during the checkout process for the course. Further information can be found at www.patworld-elearning.thinkific.com or by contacting e-learning@patworld.com.

Click here to read Sue's full article.

Tune in now to hear Sue's expert guidance on demystifying patent searching, how to use accessible resources like Espacenet, and the importance of education in helping innovators and brand owners stay protected and informed in the evolving IP landscape.

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