Price It Like a Hotshot: Stop Undervaluing Yourself & Start Charging What You’re Worth

Are you stuck second‑guessing your prices or discounting just to land the deal? In this episode of Market Like a Hotshot, James pulls back the curtain on pricing psychology—and shows you how to flip fear into confidence.

You’ll discover:

• The secret of anchoring and why your first number sets the tone
• How premium positioning attracts dream clients (and repels the wrong ones)
• Why the “race to the bottom” is killing your business—and how to escape it
• 5 tactical moves to raise your prices without losing momentum

This isn’t just about numbers—it’s about identity, boundaries, and building a business that respects your worth. If you’re ready to stop apologizing for your prices and start owning your value, this episode is your blueprint.

Hit play and learn how to price with purpose, protect your value, and profit like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠

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