Episode 21 - "The American Dream: The Traut Family's Superior Journey" with Kevin Traut, President and COO at Superior
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In this episode of the Treasury Whisperer's Talkcast Podcast host Seth Marlowe interviews Kevin Traut, President and COO of Superior (www.superiorpress.com). They discuss the company's growth from a family-owned check printing business into a strategic partner for top U.S. banks. The centerpiece of Superior's offering is the Technical Assistance Center (TAC), a "game-changer" that provides technology, project management, and staffing augmentation to handle complex change management events and conversions (like RDC, online banking), crucially allowing banks to keep theirinternal resources and sales teams focused on generating revenue. Kevin also detailed a new partnership with CashPath Advisors to deliver "end-to-end solutions" that merge strategic direction with Superior's tactical implementation work.