What if your money mindset mattered as much as your money habits? 💭

This week, Melissa sits down with Aja Evans, licensed mental health professional, president of the Financial Therapy Association, and author of Feel Good Finance, to explore how emotions, upbringing, and self-worth shape the way we earn, spend, and save.

Together, they unpack how to identify your money story, recognize emotional spending triggers, and find balance between saving, spending, and satisfaction. From “Target trips gone wild” to understanding the dopamine behind shopping, Aja explains why awareness—not shame—is the first step toward financial peace.

You’ll learn how to:
💡 Uncover emotional roots behind your money habits
💡 Reframe guilt or scarcity into confidence and clarity
💡 Recognize when spending is self-care vs. self-sabotage
💡 Build a “feel-good” financial plan rooted in contentment, not comparison

Whether you overspend, underspend, or just want a healthier money mindset, this episode will help you bring a little more feel-good into your finances.

📘 Learn more about Aja’s work:

Connect on IG: @ajaetherapy

Connect on LinkedIn: https://www.linkedin.com/in/ajaevans/

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