Host:

Michele Katz

Founder & CEO

Advitam IP, LLC – Chicago, USA

Guest: Adriana Barrera
Founder and Managing Partner
BARLAW - Barrera & Asociados, Perú

We are excited to continue Season 5 of the Women’s IP World Podcast with Episode 3, featuring an engaging conversation with Adriana Barrera, Founder and Managing Partner of BARLAW - Barrera & Asociados in Peru. Adriana joins our host, Michele Katz, Founding Partner at Advitam IP, to discuss the dynamic world of non-traditional trademarks and the unique advantages of the IP landscape in the Andean region, insights she shares in her featured article in the Women’s IP World Annual 2025.

In this episode, Adriana reflects on her impressive 30-year career in intellectual property, sharing the humorous story of how she first entered the field to avoid traffic jams in Lima! She provides a masterclass on the Andean Community (CAN), explaining how member nations like Peru, Colombia, Ecuador, and Bolivia harmonise their IP laws through "Decisions." Adriana highlights the strategic benefits of this regional alignment, such as the ability to use evidence from one member country to support oppositions or defend against non-use cancellations in another.

A key focus of the discussion is the protection of non-traditional trademarks, including motion, sound, and colour marks. Adriana explains why Peru is a global "fast lane" for brand owners, often securing registrations in as little as 5 months. She also sheds light on when "secondary meaning" or acquired distinctiveness is necessary for protection in Latin America.

Click here to read Adriana’s full article.

Tune in now to learn why global brands are looking to the Andean region as a primary stage for IP protection and to hear Adriana’s inspiring professional mantra: "El cielo es el límite" (The sky is the limit).

#WomensIPWorldPodcast #AdvitamIP #BARLAW #WomenInIP #IPLaw #GlobalIPCommunity