Still think your Google Business Profile is “just another listing”?

In this episode of Diary of the Search Queen, I’m breaking down the most powerful free visibility tool in the entire salon industry, the one that decides whether dream clients choose you or your competitor down the road.

The truth? Your Google Business Profile is the #1 driver of local bookings, and most salons are neglecting it.

After helping salons generate millions in client appointments, I can tell you this with absolute certainty:
70% of local bookings start on Google Business Profiles.

In this episode, I share:
Why Google Business Profiles outrank every other platform for local bookings
The “veggie patch” analogy that explains exactly how Google decides who gets seen first
Why 92% of search traffic coming from Google should change how you market your salon
The truth about responding to bad reviews (and how to protect your reputation)
How one salon doubled bookings in 60 days with simple GBP optimisations
Why your photos, reviews, and updates directly impact client trust and conversions
Whether you’ve ignored your GBP, updated it randomly, or relied on social media alone, this episode is your wake-up call.
When you understand how clients actually choose a salon, you’ll never underestimate your Google Business Profile again.

Want more?

Book your free Salon Scaling Demo:
https://offer.sonjathesearchqueen.com/salon-scaling-system

Follow me on Instagram: @sonjathesearchqueen
Learn more: sonjathesearchqueen.com

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Because visibility isn’t luck, it’s a strategy to build the salon (and lifestyle) you actually want.