Growing up in Milwaukee, expectations were clear for Bix Firer: go straight to college and stay on a traditional path. He tried — and quickly learned it wasn’t his path at all. After dropping out, Bix spent several years exploring unconventional jobs, traveling, and learning through lived experience rather than a classroom. Those detours became the foundation for discovering who he was and what he valued. In this episode of Success is Subjective, Bix shares how listening to his intuition — even when it meant starting over — eventually led him into outdoor education, meaningful community work, and a values-aligned career in conservation with the Ice Age Trail Alliance. His journey is a grounding reminder that success isn’t measured by speed or status, but by alignment, joy, and how we show up for ourselves and others. If you or a young adult in your life is questioning “the expected path,” Bix’s story offers reassurance that stepping off course may be the most important part of finding your way.

Bix’s Resources:

Website: Ice Age Trail Alliance

Instagram: @iceagetrailorg

Emma’s book: Dead Reckoning

Podcast features: The Dirtbag Diaries

Connect with Joanna Lilley

Therapeutic Consulting Association

Lilley Consulting Website

Lilley Consulting on Facebook

Lilley Consulting on YouTube
Email joanna@lilleyconsulting.com

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