Page de couverture de Episode 364: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 3)

Episode 364: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 3)

Episode 364: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 3)

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 In this episode, we explore the crucial balance between AI automation and human relationships in PR, revealing why the most successful campaigns combine technological efficiency with authentic human connection.KeywordsAI vs Human PR, Relationship Building, Journalist Outreach, PR Automation, Human Touch Marketing, Content Creation Strategy, Digital Platform Authority, MLB Stadium Quest, Just Reach Out Philosophy, Authentic PRKey TakeawaysThe AI Spam ProblemEveryone can immediately spot AI-generated outreach in LinkedIn and emailJournalists receive 10x more obvious AI spam than regular usersAI-written pitches get caught in spam filters and deleted instantlyHuman oversight prevents embarrassing automated mistakesAI as Assistant, Not ReplacementAI excels at finding relevant journalists and building media listsAI provides narrative feedback and pitch structure guidanceAI catches spam filter words and optimizes email lengthHumans must still craft, edit, and send personalized messagesThe Relationship Dividend"I can't tell you how often this happens" - journalists respond months laterInitial "not writing this story right now" becomes "actually writing about this topic"Connecting journalists with other experts builds long-term relationship capitalBeing top-of-mind matters more than immediate coveragePlatform Authority Building StrategyLinkedIn posts: Write authoritative content, expect zero likes initially but put it out thereReddit: Find relevant subreddits, contribute authentically to conversationsMedium: Start writing, even with one reader - consistency builds authorityAI models scrape YouTube comments, Yelp reviews, TripAdvisor, G2 reviewsThe "Just Do It" PhilosophyMost people get overwhelmed and never start creating contentCustomer example: Had perfect pitch drafted but needed Zoom call to click "send"One strong blog post can increase visibility from 0% to 70% overnightStart with one post, then two, then three - build momentum graduallyHuman Verification FutureNext 2-3 years: Distinguishing human vs AI content becomes criticalPeople getting "duped" by AI artists on Spotify without realizing itAI models detect and penalize AI-generated content clustersEarned media from humans will always carry more weightROI Measurement TacticsAdd "AI models" option to "How did you hear about us?" formsTrack UTM codes from ChatGPT and other AI platformsFocus on revenue maintenance/growth, not just traffic metricsOffer consulting projects to prove LEO effectiveness to skeptical executivesThe 10 vs 1000 Email Rule10 highly personalized, researched pitches outperform 1000 automated blastsHuman research and customization beats mass automation every timeAI reduces time investment from 20 hours to 1-2 hours weeklyQuality targeting with AI assistance delivers better results than quantity spamBaseball Stadium AchievementJon visited all 30 MLB stadiums (record now incomplete due to new Atlanta/Texas stadiums)Cross-country road trip knocked out 14 stadiums in one monthData science background fueled love of baseball statisticsPersonal goals matter alongside professional achievementsThe Reality CheckTraditional PR agencies have relationship access that tools can't replicate, but you can build those relationships yourself through consistent value delivery and authentic human connection over time.Key InsightThe future belongs to those who use AI to become more efficient humans, not to replace human judgment. The most successful PR combines AI research and optimization with genuine relationship building and authentic storytelling.This episode demonstrates that while AI can dramatically improve PR efficiency, the core of successful public relations remains fundamentally human: building trust, providing value, and maintaining authentic relationships with journalists and audiences.Linkshttps://justreachout.io/https://chatrank.ai/
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