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Episode 4: Can you justify investment in content marketing? Can it self-fund?

Episode 4: Can you justify investment in content marketing? Can it self-fund?

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 With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.
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