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Page de couverture de Episode 4 | How Real Operators Evaluate Risk, Location & Long‑Term Value

Episode 4 | How Real Operators Evaluate Risk, Location & Long‑Term Value

Episode 4 | How Real Operators Evaluate Risk, Location & Long‑Term Value

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You don’t learn real estate from the sidelines—you learn it by being in the trenches.


In this episode, I sit down with Sheng Zeng, co-founder and CEO of Cre8 Equities, to break down how real operators evaluate risk, location, and long-term value—especially when working with overlooked retail and mixed-use assets.


We get into:

-Why walking the property gives you more insight than any model ever could

-How Sheng pivoted during COVID—and uncovered one of the most resilient real estate plays

-When to walk away from a deal (even after you’ve spent six figures in diligence)

-Why smart investors don’t just chase cap rates—they unlock real upside through execution

…and so much more on building with the close in mind.


🎧 Subscribe to get real-world wisdom from the people actually doing the deals.


#StartWithTheCloseInMind #DefenderOfTheDeal #FoundationOfTheAmericanDream

#RealEstatePodcast #Cre8Equities #RetailInvesting #RealEstateDeals #CommercialRealEstate #ExecutionWins

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