In this episode, Jeffery sits down with sales strategist and magician Tyler Jensen, founder of Top Performance Group, to unpack the four pillars of top performance and how “a little sleight of hand” can lock critical sales ideas into memory. If you’re ready to turn insights into consistent action, start a simple streak in the free MyStreaks app today—for example, “Make 1 prospecting touch” or “Review pipeline for 5 minutes” daily. Tiny, laughably simple actions—done consistently—compound into top performance. Download MyStreaks and join the streaking community to build the systems Tyler talks about and keep your optimism, power, and focus alive.

Tyler shares how learning magic (yes, Vegas gigs!) sharpened his ability to teach principles that stick. He tells the story of opening an insurance agency, getting slammed with a $12,000 clawback, and deciding to study top performers across fields. That research became his framework: Optimism (the mindset), Systems (the safeguard), Power/Wisdom (applied knowledge), and Focus (clear direction)—plus a memorable sales-culture model he illustrates with a magic routine built on C.A.R.E.: Customers, Attributes (of leaders), Reputation, and Employees. We also hear a wilderness lesson on promptings and perspective, how to recover gracefully when tricks (or deals) fail, and why attunement beats canned objection handling.

• 00:01 – Opening & Guest Intro: From AGT inspiration to sales culture expert

• 01:20 – The Magic Origin Story: Learning Matt Franco’s routines, performing in Vegas

• 05:35 – Career Zigzag: Trainer → agency owner → corporate trainer → entrepreneur

• 07:48 – The $12K Gut Punch: Chargebacks, doubt, and the decision to study top performers

• 09:32 – Research Scope: Agents, athletes, parents—top performance is universal

• 10:44 – Pillar #2: Systems: Consistency with flexibility beats chaotic “busy”

• 13:19 – Pillar #3: Power/Wisdom: Knowledge isn’t power—applied knowledge is

• 18:58 – Pillar #4: Focus: “There is no fear when the focus is clear” (goals, plans, daily direction)

• 20:52 – False Peaks & Complacency: Why “I’m good” stalls growth

• 23:25 – Pillar #1: Optimism: The mindset that makes the whole model work

• 26:56 – Mountain Lesson: A hunting story, promptings, and choosing the “best possible outcome” lens

• 29:37 – Teaching with Magic: Designing tricks to anchor business principles

• 31:34 – The C.A.R.E. Sales Culture: Customers, Attributes, Reputation, Employees—made unforgettable

• 36:30 – Family & Entrepreneurship: Gratitude, support, and kids as first audience

• 39:03 – Psychology of Sales: Attunement > scripted rebuttals (Attune–Unite–Transition–Close)

• 42:30 – When Tricks Fail: Systems turn mistakes into memorable moments

• 47:28 – Connect with Tyler: TopPerformanceGroup.com, summits, assessments

• 48:27 – Close: Keep paddling upstream—and keep streaking

Tyler’s framework is simple and potent: Start with Optimism, protect progress with Systems, turn learning into impact through Power/Wisdom, and steer everything with Focus. If you want these ideas to change your results, you need daily proof of action. That’s where MyStreaks shines: set one micro-commitment (e.g., “1 customer follow-up,” “Draft 3 lines of a proposal,” or “Capture 1 lesson learned”) and do it every day. The app keeps your streak alive, your optimism high, and your focus clear—so false peaks don’t become finish lines.

Ready to summit your next “mountain”?

1. Download MyStreaks,

2. Create one laughably simple sales or leadership streak,

3. Share it with your team to build a top-performing culture of C.A.R.E.

And if you want a keynote (with real magic) to ignite your sales organization, check out TopPerformanceGroup.com to connect with Tyler. Until next time—keep it simple, keep it consistent, and keep streaking.