Episode 44 - Measuring PR Momentum
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Episode 44 - Measuring PR Momentum
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Today we tackle my favorite part of the PR work -- measuring success while a campaign is still in motion.
In today’s show, we’ll talk about a framework to help you read the signals stakeholders give off in real time, and how those behaviors reveal whether your strategy is progressing or stalling.
You'll learn clear, actionable ways to measure momentum as it happens, so you can refine your approach and achieve stronger results. And here’s the proof: campaigns that consistently apply this framework outperform those campaigns that fail to use it.
Too often, evaluation happens only at the end of a campaign, when the chance to adjust has already passed. Don't be those guys!
You’ll want to share this with your team, your division leaders and use it as a basis for strategy development and management in the future.