What Customers Are Begging For (and Taco Bell Gets It)

In this episode of IT’S A PR THING, we’re circling back to customer experience — not the buzzword version, but the kind that actually builds relationship capital. Today, we’ll cover a recent customer experience that demonstrates how much it matters when organizations make things easy, give people a way out of technology when they need it, and create moments that become memories.

We’ll walk through what happened, why it stood out, and what it says about how we treat the people we work so hard – and invest so much -- to attract.

We’ll also touch on what some of the pros — including the C-suite at Taco Bell — are saying about customer experience in a high‑tech world. Spoiler: even the most automated companies know that human touch is still the biggest differentiator.

This episode is well worth a listen and a share!

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HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E