Brand Backlash: The Cost of Content Overload

Consumers are officially hitting the wall.

Five recent studies all point to the same thing: people are drowning in brand content, tuning out messages, and walking away from companies that won’t give them a break. In this episode, we break down what that overload is doing to the brain—fatigue, anxiety, decision paralysis—and why it’s eroding brand connection instead of strengthening it.

Then we get to the proven and practical solution as we walk through the four stages of relationship development, what actually influences people in each one, and how to shift from pushing content to creating real connections that builds relationships that build business.

And we've posted the links to the five studies we mention in today's episode on our Resource Page. (So check that out.)

Lots to cover today, so . . . let's go!

NEW RESOURCE PAGE (a.k.a FREE STUFF) Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here

GOT TOPIC IDEAS? WE WANT TO HEAR THEM!

Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!

HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?) https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E