https://www.pm-podcast.com/535

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Project managers often excel at delivering on scope, schedule, and budget, but struggle when asked to prove the value of their work to senior leadership. Barbara Kephart brings her extensive experience in project, program, and portfolio management to address this common challenge. She outlines a clear approach to bridging the gap between technical project reporting and leadership’s focus on business outcomes. Drawing from her career in both public and private sectors, Barbara explains how understanding the language of leadership and linking project metrics to strategic objectives can transform how executives perceive your contributions.

During the conversation, Barbara emphasizes the importance of knowing your audience and aligning your message to their priorities. She discusses the different value dimensions executives care about, from financial returns to customer satisfaction, and shares examples of how project managers can frame updates in ways that resonate. She also highlights the risks of overloading leaders with detail and the need to focus on what directly influences business decisions. Her guidance includes practical tips on how to select metrics that matter, tie them to organizational goals, and present them in a concise and compelling format.

Listeners will appreciate the practical nature of Barbara’s advice, as she shares scenarios where reframing project information led to stronger executive engagement and support. Whether you are preparing for a quarterly review, a portfolio prioritization meeting, or an impromptu hallway conversation with a sponsor, her insights provide a repeatable process for keeping leadership informed and invested in your work.