Episode 7: The environmental side of supply chain Management: Cognitive biases in sustainable sourcing decisions

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Episode 7: The environmental side of supply chain Management: Cognitive biases in sustainable sourcing decisions

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In this episode, we sit down with Chiara Vagnini, postdoctoral researcher at the University of Bologna, to dive into the hidden forces behind sustainability in business.
We explore how companies respond to growing climate pressures—and why the real challenge isn’t just following policies, but navigating the human side of decision-making.
Chiara shares her research on cognitive biases in sustainable sourcing, revealing how mental shortcuts like framing and anchoring can shape—even distort—the choices of managers, regardless of experience.
Rooted in real-world case studies and field experiments, this conversation unpacks why creating a greener future means paying attention not only to what decisions are made by firms, but understand why they’re made.

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