Episode 8: Swipe, Click, Buy – Is Your Digital Shelf More Important Than Your Real One? 💻🛒
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Episode 8: Swipe, Click, Buy – Is Your Digital Shelf More Important Than Your Real One? 💻🛒
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In this episode of The 2 Cents Podcast, Breanna Deculus and Reuben Bell sit down with Lauren Livak Gilbert, a digital shelf expert, to unpack a question every CPG brand needs to be asking:
👉 Is your digital shelf working harder than your real one?
We explore:
📲 What the digital shelf really is—and why it’s more than just a product page
❌ The biggest mistakes brands make online, from inconsistent content to outdated images and missed optimization
🎵 Is TikTok Shop just hype—or the future of commerce? We dig into the data, trends, and potential
Whether you’re selling on Amazon, Walmart.com, DTC, or trying to crack the TikTok code, this episode will help you sharpen your strategy and win where it counts: on the scroll.
#The2CentsPodcast #DigitalShelf #EcommerceStrategy #CPGMarketing #TikTokShop #RetailTech