Episode 85: Stop Wasting Research with Jake Burghardt
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Episode 85: Stop Wasting Research with Jake Burghardt
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This one is for all the UX, market research, data science, CX researchers, and many other insight generators including JTBD researchers, analysts and consultants. As a researcher or analyst, no doubt you are already fueling all sorts of decisions with your studies. You make real impacts on product development and delivery that are worth celebrating. That's one truth. The other often overlooked truth is that too many of the most crucial customer insights that you share fail to drive what's next. In spite of everyone's hard work and the best intentions, they're not applied to projects, backlogs, or road maps during the time frame of a study.
Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com with 20+ years of experience in product research and the author of the book "Stop Wasting Research".
There are a lot of books out there about how to conduct research using all sorts of methods. This book is not one of them. Instead, stop wasting research is about how to get more value from any type of customer research that's already being conducted in your organization.
Links:
- Website
- Blog
- Book