Ericka Saurit | Creative Renegade Branding
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Ericka Saurit | Creative Renegade Branding
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In this episode of Trailblazers Impact, Nan McKay sits down with Ericka Saurit, the founder of Saurit Creative, a boutique brand marketing agency. Ericka shares her insights on brand building, the importance of storytelling, and her unique concept of being a "creative renegade." Discover strategies to transform your business into an unforgettable brand and learn about the emotional drivers that influence consumer behavior in the home industry.
As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble as well as top home and lifestyle
brands around the world to develop award-winning brand messaging and
engagement campaigns.
Her background in interior design and marketing has made her passionate
about helping businesses transform into unforgettable brands.