Exploring the role of ethics in marketing.

Dr. Thomas Trautmannis the founder of Happy Brains a neuro marketing consultancy. He is also the author of several books on ethical marketing, ethical persuasion and human relationships

In this episode of the Abeceder podcast The Independent Minds Thomas describes to host Michael Millward how he used ethical marketing techniques to grow his motor cycle tour business by 400%.

Their conversation covers

• A definition of neuro-marketing and ethical persuasion.
• How human beings make decisions
• Why human connection is important in decision making
• The role of ration and emotional brains in decision making
• How removing pain for a customer will result in a sale
• Genuine empathy and maintaining relationships
• The role of AI in customer service

Discover more about Dr Thomas Trautmann and Michael at Abeceder.co.uk

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