Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strategy, insight, and impact, yet we're often the best-kept secret in our own organizations.

Today I'm sharing insights from my conversation with Hattie, PMM founder of productmarketers.com. By her twenties, she'd built and exited her own company, then became CMO at Tempo Software where she drove substantial ARR growth as their sole PMM. Hattie's become the voice PMMs turn to when they're ready to be seen for their authentic expertise—not just as messengers delivering someone else's vision.

We explore Hattie's strategic playbook for making your value undeniable: mapping your internal power players, cultivating champions who advocate for you, and creating a visibility system that connects your work to business outcomes. The biggest shift is embracing your authentic strengths as your competitive edge. Recognition isn't about working harder—it's about strategic positioning and consistent communication.

We also dive into our messaging critique of Guideflow's website. Despite delightful animations, they were underselling themselves with scattered messaging. Their challenge mirrors our own as PMMs: stop apologising for your expertise and start owning your unique value proposition. Diluted messaging gets diluted results.

Consider joining initiatives like Hattie's PMM challenge for practical strategies and community support. Because the best PMMs don't just execute campaigns—they shape how organizations understand and value product marketing itself.

Your expertise deserves recognition. Time to make sure it gets it.

LINKS

The Profitable PMM Challenge

Guideflow (messaging critique): https://www.guideflow.com/

Connect with Hattie:

Website: https://www.productmarketers.com/

LinkedIn: https://www.linkedin.com/in/hattiethepmm

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/