Most founders are so desperate for capital, they miss the warning signs.

Erika Welch has advised startups across 40+ countries and seen it all - from toxic investor relationships that destroy companies to partnerships that fuel explosive growth.

In this episode, we break down:

- The investor red flags that signal future disaster

- Green flags that separate world-class investors from the rest

- Why taking the wrong money is worse than no money

- How to leverage data to attract the right investors

- What Fortune 500 strategies can teach startups about fundraising

Erika is the co-founder of Lucidity Insights, a Stanford MSx graduate, and has spent 15+ years advising everyone from Family Offices to Government agencies on growth strategy. If you're raising capital or planning to, this conversation could save your company.

Chapters:

00:29 What happened in Erika's past?!

04:30 How is sustainability involved?

06:00 How to make the world a better place with business

07:49 Did Stanford lie?

10:15 From Stanford to business...

13:40 The biggest issues when looking for investment

16:45 Best advice to find investment

19:37 Red flag vs green flag

24:06 Where most founders go wrong AFTER investment

26:05 Start up founder advice from Erika

Host: www.instagram.com/freddiepullen/

Guest: www.instagram.com/chroniclesoferika/

Dubai Chamber: www.instagram.com/dxbchamberdigi

Sponsor: Pith & Stem

#DubaiChamberOfDigitalEconomy #FutureInFocus #ExpandNorthStar #IAmPoddster

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