This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mistakes I made.

Mentioned in the video: Trial Reels Tutorial: https://www.youtube.com/watch?v=SmcSd3zvMuI&t

Enroll in the private 4-Week Marketing Momentum Accelerator by Dec. 22! We start Jan. 5. You, me and your marketing momentum! Learn more about the program here and start 2026 with a mentor, strategy, insights and direct feedback on your content! https://marketingbyshelby.com/momentumMentioned in today's video:I use Interact to make my lead magnet quizzes! Here's my affiliate link: https://get.tryinteract.com/shelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!