Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and incentivizing customer loyalty. He explains his views, including why he thinks brands with the most "physical availability" (i.e. broadest retail distribution) and "mental availability" (top-of-mind awareness) will win.
Pas encore de commentaire