FOMO & Gen Z: How Exclusive Offers and Campus Promotions Drive Decisions
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FOMO & Gen Z: How Exclusive Offers and Campus Promotions Drive Decisions
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Gen Z’s fear of missing out (FOMO) is shaping the future of brand marketing—especially on college campuses. In this episode of The Campus Insider: Marketing to Gen Z, we explore how FOMO drives purchasing decisions and how brands can capitalize on it through:
• Exclusive discounts designed for Gen Z
• Verification tools like SheerID, ensuring offers reach the right audience
• Limited-time promotions and campus-only events
Learn how limited access, urgency, and shareable moments can foster brand loyalty and long-term engagement.
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