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Photographers love to say Facebook is dead.

It isn’t.

They’re just using it like Instagram — and that’s the problem.

In this episode of The Loud Lens, photographer, author, and industry speaker Khandie Rees explains how Facebook actually works for photographers, why it’s one of the strongest trust-building platforms available, and how it quietly converts clients when used correctly.

This episode covers:

  • Why Facebook is a relationship platform, not a discovery one
  • What Facebook reach and interaction really mean
  • How trust is built through familiarity and conversation
  • Why business pages matter more than you think
  • How photographers misuse Facebook groups
  • Real examples of Facebook content that works for wedding, family, boudoir, and commercial photographers
  • Which Facebook stats actually matter — and which don’t

If Instagram introduces potential clients to you, Facebook often reassures them that you’re the right choice.

This episode explains how — without chasing trends, virality, or burnout.

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