On Day 13 of my 90-Day Challenge to build a podcast business, I unpack a hard-won truth: your podcast must change as YOU grow. The real breakthrough isn’t gear or editing tricks—it’s solving the right problem for your audience and for your business.

What I cover in this episode:

-Why most podcasts quit (and how to avoid becoming a statistic)

-The shift from “how to start” → confidence to show up → systems that scale

-Moving from “content creator” to business owner (yes, you need an offer)

-The Business Spotlight model: using your show to highlight founders so customers connect with their stories

Community, consistency, and why confidence is the true bottleneck

Lessons from my 4th attempt at turning a podcast into a real business

If you’re stuck, overwhelmed, or pivoting—this episode will help you rethink your approach and evolve on purpose.

👉 Drop your biggest takeaway in the comments.

👉 Want your business spotlighted on the show? DM me “SPOTLIGHT” to start the convo.

#90DayChallenge #PodcastBusiness #FailureIsKnowledge #Entrepreneurship #CreatorToCEO

On Day 11 of my 90-Day Challenge to build a $100K podcast business, I woke up to an unexpected email: my account on a major social platform was suspended.

Instead of letting it stop me, I used the setback as fuel to gain more clarity:

• Why failure is impossible to predict — but always a teacher

• How confidence and persistence turn obstacles into opportunities

• The importance of spotlighting entrepreneurs’ stories so their customers can truly connect

• Why serving first will always open the door to business growth

Failure is Knowledge isn’t just a podcast — it’s a reminder that every setback carries a lesson. Even Michael Jordan failed. What mattered was that he got back up and kept building.

This short episode is a raw update on the realities of entrepreneurship: unexpected challenges, late-night pivots, and the clarity that comes when you push through.

👉 Tune in, learn the lesson, and remember — the spotlight belongs on your story.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #Entrepreneurship #PodcastBusiness

It’s late. It’s Day 5 of my 90-Day Challenge to build a podcast business to $100,000, and I almost didn’t go live… but this moment of showing up mattered.

Here’s what I discovered tonight:

-The real business isn’t just podcasting — it’s spotlighting entrepreneurs’ stories.

-Confidence is the foundation — without it, launching, growing, and monetizing a podcast doesn’t work.

-Spotlights create customers — when people know your mission and your story, they trust you.

What hit me tonight is that businesses don’t stand out because of what they sell, but because of the story behind who they are. And that’s the difference the Business Spotlight makes.

Even though I only reached out to 9 people today (goal was 30), I gained something more valuable: clarity.

👉 Share your mission in the comments — spotlight your story.

👉 Subscribe if you believe stories are what connect customers to businesses.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #BusinessSpotlight #PodcastBusiness #Entrepreneurship