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Faith, Community, and Impact — A Conversation with John Crossman of CrossMarc Services

Faith, Community, and Impact — A Conversation with John Crossman of CrossMarc Services

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Spoiler alert: We’re starting this one at the end — because our guest, John Crossman, closes with a challenge that perfectly sums up the spirit of this episode: “Be more like Robin Webb," a broker, CCIM, and amazing human that we lost earlier this year.

In an industry often seen as competitive, commercial real estate is, at its best, deeply collaborative. And few people embody that more than John Crossman — CEO of CrossMarc Services, industry thought leader, and passionate advocate for faith, leadership, and community.

In this episode, John, Fernando and I talk about:

  • The importance of impact
  • Why the retail asset class is not just about shopping centers, but about serving communities.
  • How the classic film It’s A Wonderful Life beautifully illustrates the connection between community and commerce.
  • The power of keeping your head in a space you can impact, and why perspective is everything in both leadership and life.

John’s insights remind us that real estate — like life — is about far more than transactions. It’s about transformation.

If you’ve ever wondered how faith, purpose, and community fit into the world of commercial real estate, this conversation will leave you inspired to lead with both heart and impact.

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