Episode 5: Fall Sports Content Bingo: 25 Things Your Athletic Department Will Post By October

Ever stared at a blank Photoshop canvas, ready to drop in that same player cutout onto another grunge background, slap on a stat, and call it a day? Yeah, we’ve all been there. Welcome to Sports Creatives Anonymous (SCA)!

In this episode, host Clayton dives into the Fall Sports Content Bingo — your essential cheat sheet for the posts your small sports information department will definitely be making by October. If you’re a one-person or small comms shop, you know fall means living on Photoshop, Premiere, and a whole lot of caffeine. We get it. Time is limited, expectations are high, and sometimes, you just gotta go with what works.

But here’s the good news: recognizing these content patterns isn't a sign of creative fatigue; it's an opportunity to plan smarter and even remix those tried-and-true posts. We're breaking down 25 squares you'll undoubtedly fill on your Fall Sports Content Bingo card, from the "Media Day Recap Reel" to the "Overtime Thriller." We'll laugh about the defaults and then brainstorm ways to elevate them, whether it's adding bloopers to your media day recap or mic'ing up an athlete to explain a key play.

This isn't about being lazy; it's about being efficient. By naming the repetition, you gain the power to prepare, batch content early, and carve out space for true creativity when you have the bandwidth. Tune in to discover how embracing templates can help you survive the season and still love your job in November.

What's on your Fall Sports Content Bingo card? Share your inevitable posts by shooting a DM or tagging @SportsCreativesAnonymous!

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com