We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.

The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list

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We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book.

• splitting the year into seasonal offers for steady income
• building runway with model calls and BTS content
• redefining marketing as visibility that converts
• choosing outreach that fits your personality
• creating engaging, useful email formats that people want
• ignoring saturation and protecting your attention
• adapting local SEO for AI overview outcomes
• time-boxing, templates and content systems for momentum
• reducing analysis paralysis by committing to one offer

Join the membership: You get to start off your Monday every morning on a live call with other family photographers, and you can ask me literally any question that you have

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Helpful Links

Design Your Year Waitlist

Marketing Membership

We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms.

• overbooked vs underbooked burnout and why both go silent
• the danger of panic posting and cooled audiences
• treating marketing as a rhythm not a sprint
• reducing reliance on Instagram with email and evergreen content
• repurposing one idea across many channels using templates
• proof posts and soft nurture to build trust
• seasonal timed urgency windows without chaos
• automation, recovery buffers, and future-proof SEO
• honest visibility audits and minimum viable marketing
• naming seasons and planning launches ahead

If you are thinking about joining the membership, you should. It’s really fun!

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Links:

Waitlist for Design Your Year 2026

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A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable.

• defining success on your own terms
• why short daily actions beat marathon sessions
• the five-day, 15-minute marketing framework
• local relationship tactics that take minutes
• website micro updates that sell your work
• storytelling routines that build connection
• follow-up systems that save lost leads
• simple tools, timers and rewards to stay consistent
• eight mindset shifts to remove perfection and guilt

Plan Your 2026 webinar in January- free for marketing membership students, paid for others. Black Friday sale includes small group classes on Facebook ads, Pinterest and website strategy

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Links: My Instagram

Membership

We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.

• fast trust through alignment and consistency
• visual and voice cohesion across site, email, and social
• clarity on who you serve, where you are, and your process
• visibility buckets: evergreen, daily, borrowed
• stop promoting what is sold out and pivot messaging
• six-week data tests to find traction channels
• conversion without pressure and with clear direction
• vibe, nurture, and social proof inside the booking flow
• audit your path to book and remove friction
• connect trust, visibility, and conversion into a loop

Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you.

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Helpful links:

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Membership

We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.

• why a single, limited offer converts better than “everything on sale”
• how to align the bundle with 2026 goals
• building the pathway: list, access rules, payments, scheduler, confirmations
• warming the audience beyond stories and posting to the homepage
• writing emails and captions now, not later
• testing links, codes, and checkout before launch
• managing energy and showing visible excitement
• nurturing buyers after purchase to reduce cancellations
• muting competitors to avoid comparison
• creating repeatable six-week seasonal drops
• membership support: weekly lives and focused clinics

If you’re interested in the membership, $35 a month, you’ll have me there to talk to you every single Monday, even if you’re just tuning in on the recording

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Join The Membership

We unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families.

• family photography as a mirror for dynamics and self‑image
• regulating emotions before responding and seeking the right support
• short, kind, professional replies that acknowledge feelings
• defining fair solutions without panic refunds
• clarifying brand fit: playful, snuggly, adventurous vs posed expectations
• portfolio and weather transparency to prevent mismatches
• sharpening systems: guides, questionnaires, prep and expectations
• rebuilding confidence with a kind‑words folder and data
• turning lessons into content that filters and builds trust
• remembering your body of work over one loud outlier

Join the membership: it’s literally $35 a month, you get to chat with me every single Monday morning and you can ask any marketing questions you have

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Helpful Links:

Portrait Mastery Talk- How to Create Demand Instead of Chasing it

The Marketing Membership

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The psychology behind booking decisions reveals that how your brand makes clients feel matters more than price, algorithms, or photography trends. Understanding the four pillars of influence( urgency, ease, trust, and emotion) transforms your booking process from complicated to magnetic.

• Psychology plays a major role in both creating meaningful client connections and successful marketing
• Four key pillars influence booking decisions: urgency, ease, trust, and emotion
• Creating natural urgency through education rather than pressure helps families understand timing constraints
• Reducing friction in your booking process by qualifying clients through brand positioning, not complicated forms
• Building trust through consistent imagery, reviews, behind-the-scenes content, and clear communication
• Understanding client motivations allows you to speak directly to their emotional needs
• Marketing attracts ideal sessions while naturally deflecting those who aren't a good fit
• Defining your brand by how it makes people feel rather than just what you offer
• Three-word brand definitions create clear visualizations and expectations

"The most regretful people on earth are those who felt the call to creative work, who felt their own creative power restive and uprising and gave it neither power or time." - Mary Oliver

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