In this episode of Farm4Profit, we explore the digital tools transforming the cattle industry with the innovators behind Performance Livestock Analytics. The spotlight is on two core technologies—Performance Beef and Cattle Krush—both designed to simplify the complexities of raising and marketing cattle.

Performance Beef is a cloud-based cattle management software tailored for feedlot and cow-calf producers. It digitizes feed management, health records, cost-of-gain tracking, and market prep—all in one simple dashboard. With real-time updates and seamless integration with feed trucks, Bluetooth scales, and QuickBooks, it saves time, reduces errors, and supports more profitable decisions. And with more than 5 million cattle on feed and a 96% customer retention rate, producers are clearly seeing value.

We also dig into Cattle Krush, a real-time market insights app that pulls data from the Chicago Board of Trade to help producers make informed buying and selling decisions. Tools like Auction Advisor, My Lots, and Profit Alerts show exactly where a producer stands—down to the head—on profitability and breakevens.

The team shares how they identified this massive need in the industry, how user-friendly the platforms really are, and where they see the cattle industry heading as technology and data play a growing role in profitability. We wrap with real-world success stories and advice for anyone looking to upgrade how they manage their livestock operation.

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In this episode, we sit down with Ryan Bare, the visionary behind Century Farms Distillery—a craft distillery rooted in agricultural tradition and dedicated to producing premium farm-to-bottle spirits. Growing up on his family’s Iowa farm, Ryan learned early the value of hard work, precision, and pride in the land. After earning a degree in mechanical engineering from Iowa State University, Ryan spent over 15 years refining oil and producing ethanol before circling back to his agricultural roots with a bold idea: start a distillery that pays tribute to the very ground he grew up on.

Founded in 2017, Century Farms Distillery celebrates the legacy of Iowa’s multigenerational farms. Ryan walks us through the journey—from navigating complicated distilling regulations to sourcing high-quality local grains that deliver standout flavors in every batch. We discuss the differences between producing energy and crafting spirits, how farm practices directly influence taste, and what it means to distill with purpose and pride.

Ryan also shares insights on branding, connecting with consumers through storytelling, and expanding the distillery’s reach beyond Iowa. Whether it’s whiskey, bourbon, or celebrating agricultural heritage, Ryan’s mission is clear: honor the past while innovating for the future.

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Call/Text: 515.207.9640

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We sit down with Mark, the founder of SimpleHedge, to discuss how his platform is changing the way farmers manage price risk. After building a successful career in the tech world—working at Meta and McKinsey—Mark turned his attention to agriculture, recognizing a gap in farmer-accessible risk management tools.

Mark explains that while hedging is essential for protecting farm revenue, it’s long been confusing, expensive, and out of reach for most producers. SimpleHedge aims to fix that, providing a platform that delivers clear recommendations, personalized strategies, and confidence—without requiring a background in trading.

He walks us through how the platform works, how it pulls and analyzes market data, and how it customizes strategies based on a user’s unique operation. We also cover farmer concerns around safety and control—highlighting how SimpleHedge provides guided recommendations, not hands-off execution, and how users can get started without connecting sensitive accounts.

Throughout the episode, Mark shares real-world success stories, ROI examples, and where the future of tech-enabled farm risk management is headed. Whether you're a seasoned marketer or just getting started with options and futures, this conversation demystifies a topic that can make or break a year’s profit.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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