In this first episode of Fashion Means Business, Dr. Nina Van Volkinburg sits down with Mimma Viglezio to talk honestly about what it really takes to enter and progress in today's fashion industry.

From the unwritten rules no one tells you, to why the industry can feel closed and risk-averse, Mimma shares practical insights on resilience, fit, reputation, and the power of showing up with a point of view.

Mimma Viglezio is a Swiss-born branding and communications executive who has shaped some of the world’s leading luxury houses. She served as Executive Director of Corporate Communications at Bulgari, where she managed global media, advertising, and events; later became Worldwide Communications Director at Louis Vuitton, overseeing a €120 million budget and leading international brand messaging; and then joined the Gucci Group (now Kering) as Executive Vice President of Global Communications, directing the brand strategies of multiple fashion houses under the group. Since 2010, she has worked independently as a consultant, editor, and broadcaster, advising emerging designers and sustainable fashion start-ups on branding, storytelling, and purpose-driven innovation.

Follow Mimma on Instagram and Substack.

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