This week on IS THIS AI?, we’re talking creativity, why 90% of everything is cr*p, and whether AI is here to help or to quietly remove you from your studio.

We’re joined by Derek & Norts (The Peeps) who have been experimenting with machine learning and creativity since before AI tools got slick (and same-y).

This conversation gets into the uncomfortable, strategic, and sometimes joyful reality of creative work alongside AI: where it’s useful, where it isn’t, and what still makes human creativity distinct.

Tune in for -

1. A more grounded take on the “AI is coming for your job” narrative.

We talk honestly about where the pressure on creative roles is really coming from (hint: not the models), and what agency leaders need to plan for.

2. Where to start with AI and how to avoid the slop

Practical ways to keep your work distinctive when the tools flatten taste and style. This is about creative judgement and filters—not prompts.

3. Where the real creative opportunity sits now.

Why the interesting future is small, strange, hands-on, and niche. And why you should be looking for the things AI enables that were impossible before.

Book tickets to the BIMA AI Roundtable with Be Kaler Pilgrim on AI & recruitment – 19 Nov, 10am UK: https://www.eventbrite.co.uk/e/bima-ai-peer-network-roundtable-tickets-1870338014349