In this episode of Practical Product Management, hosts Leah Farmer and Marilyn McDonald are joined by Steve Brieloff, a seasoned product leader from Expedia Group, for a conversation about what truly defines great product management.

Steve shares insights from his years leading teams across Expedia’s product suite, highlighting how getting the fundamentals right—from crafting precise problem statements to choosing meaningful success metrics—sets the foundation for success. The trio dives deep into the importance of language, the evolution of confidence and conviction in product decisions, and how bravery shows up at every level of a PM’s career.

From building trust through vulnerability to balancing open debate with decisive action, this episode explores how mastering the basics and leading with courage can transform teams, culture, and products alike.

Key Takeaways

1. Master the Fundamentals — and the Words You Choose Matter. Great product work starts with writing a precise problem statement and choosing the right success metrics. One misplaced word can send a team in the wrong direction.

2. Bravery is a Core Product Skill. Whether it’s voicing dissent, standing behind a decision, or leading culture change, bravery shows up at every level of product work — from junior PMs to execs.

3. Build Trust Through Vulnerability and Debate. Encourage disagreement, listen deeply, and be transparent — but also know when the debate is over. Leadership is about hearing others, making the call, and moving forward together.