Let’s be honest — a lot of what we’re told about social media growth feels exhausting, surface-level, or straight-up disconnected. That’s why this episode with Kristina Bartold, CEO of The Social Snippet, is such a breath of fresh air.

Kristina shares how she’s built a thriving business (and community) by focusing on connection over conversion — and how you can do the same without faking it or being glued to your phone.

🎧 In this episode, we talk about:

✸ Why engagement > followers (especially for service-based founders)

✸ How to show up in your stories without oversharing or overthinking

✸ Actionable ways to build community online — even in 15 minutes a day

✸ The mindset shift that helps you get out of your head and into real conversations

✸ Why your “underperforming” content might be doing more than you think

This one is warm, practical, and packed with ideas you can use today — especially if you want social media to feel more human, and a lot less overwhelming.

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🔗 Resources & Links

→ Download Kristina’s Free Story Starter Guide: thesocialsnippet.com

→ Join The Social Business Club (use code PODCAST for your first month at $1!)

→ Follow Kristina on IG: @thesocialsnippet or @kristina.bartold

→ Listen to her podcast Community

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Feeling stretched thin by social media? You’re not alone — and this episode is here to bring you back to center.

In this conversation, I’m joined by the brilliant Peg Fitzpatrick — longtime social media strategist, author, and educator — for a real-talk look at what actually matters when it comes to showing up online. We dig into the emotional side of marketing, the platforms worth your energy, and how to stop chasing trends and start creating content that lasts.

🎧 Hit play for:

✸ Why social media isn’t where your money comes from (and what is)

✸ Peg’s favorite no-stress way to use Instagram Stories

✸ The reason Pinterest is her most powerful platform — and how to use it better

✸ How to take your power back from algorithms and focus on content you own

✸ The advice Peg’s giving small business owners right now — no hacks or hype

This episode is packed with practical mindset shifts, sustainable strategies, and permission to do less better.

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🔗 Resources & Links

→ Peg’s Website: pegfitzpatrick.com

→ Download Peg’s Free Social Media Resources: pegfitzpatrick.com/resources

→ Grab her book: The Art of Small Business Social Media

→ Follow Peg on IG: @pegfitzpatrick

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

This episode is part business strategy, part friendship goals — and 100% packed with practical tips for creative founders.

Jessie and KP are the duo behind Inkpot Creative — a design studio helping photographers and creatives build bold, personality-filled websites that actually convert. In this episode, we talk about what it’s like to grow a business together as real-life friends and roommates (yes, really), and how they’ve learned to blend design, content, and strategy in a way that feels human-first and high-impact.

We also go deep on blogging for business — from SEO basics to website structure to why you don’t need to be perfect or consistent to start seeing results.

🎧 Tune in for:

✸ The behind-the-scenes of building a two-person creative business from scratch

✸ How they approach branding and website design in a way that reflects you

✸ What most people get wrong about websites — and how to fix it

✸ Simple strategies to improve your site’s flow, clarity, and UX

✸ Why blogging isn’t dead (and how to write posts people actually find)

✸ A totally refreshing take on SEO and content consistency that won’t burn you out

Whether you’re a DIYer, a design lover, or someone who’s put off blogging for way too long — this one will get your wheels turning in all the best ways.

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🔗 Resources & Links Mentioned

→ Grab Inkpot’s Free Blog Post Ideas: inkpotcreative.com/free-blog-post-ideas

→ Learn More About Their Blogging for Business Masterclass: inkpotcreative.com/blogging-for-business

→ Listen to their Podcast: Unexpected Entrepreneur

→ Connect with Jessie & KP on IG: @inkpotcreative

→ Peek their gorgeous website: inkpotcreative.com

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint