What if “feeling stuck” isn’t failure—but the signal that your business (and you) are evolving?

When the wins slow down, problems stack up, and what used to work stops working, high-achieving founders slip into firefighting—burnout, bottlenecks, and decision fatigue—without ever stepping back to define the outcome.

In this episode, Leti reframes the messy middle as a normal season of growth and gives you a practical playbook: regulate your state first, choose the outcome before taking action, and get closer to your customer (F-O-W-T-W G-A-G-I-G-I-G-I: find out what they want, go and get it, give it to them)—with support from fresh eyes (coach/peers) and community.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
• Insight #1: Why the “messy middle” isn’t a verdict—it’s a signal to zoom out, normalize change, and design where you’re headed next.
• Strategy #2: The outcome-first reset: define the result that matters, get fresh perspective, and use customer conversations (surveys/focus groups) to realign offers.
• Mindset shift #3: The chokehold is the founder’s psychology—manage your mind and state first, then move with simple, bold actions for the next 90 days.

Free Worksheet: Messy Middle Journaling Worksheet https://www.beyara.com/messy-middle

The Wing Mastermind: www.beyara.com/thewing

The Flight Plan newsletter: https://www.beyara.com/the-flight-plan-newsletter

FOLLOW + CONNECT
Connect with Beyara: Website | Instagram | Facebook | Linkedin

Liked this episode? Share it on social and tag me @beyarawomen

Love the show? Leave a 5-star review and let me know!