Fixing the Foundation: Why Most Real Estate Agents Don’t Have a Business, They Have a Job #58
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In Episode 58 of Success Behind The Numbers, we sit down with Suzanne Greenblatt, a Licensed Real Estate Broker with Keller Williams Realty Elite and Keller Williams Points North, whose career spans more than three decades and nearly every evolution of the real estate industry.
Suzanne grew up in Long Beach, getting her license and starting part-time in 1993 before eventually transitioning to full-time. She entered the business long before the internet, GPS, or digital listings, when agents relied on listing books, paper maps, and relationships to get deals done. And through every market shift, relationships have remained at the core of how she does business.
Over the years, Suzanne built a successful real estate business across Long Island and experienced firsthand the highs and challenges that come with long-term production. In this episode, she shares the foundational habits that helped her navigate change, stay resilient, and continue evolving within the industry. She’s deeply passionate about educating agents, supporting their growth, and helping them build sustainable, relationship-driven businesses.
If you’re an agent thinking about longevity, adaptability, and staying relevant through every market cycle, Suzanne’s story offers real insight from someone who has truly seen it all.
Timestamps:
0:00 – Meet Suzanne Greenblatt
1:45 – From NYC Co-ops to Long Island Homes
4:20 – Early Success, Burnout & the Need for Balance
7:05 – Reentering Production During the Pandemic
10:40 – Building a Business With Support Systems
13:25 – Letting Go of the “Shoulds” in Real Estate
16:10 – Building Client Relationships That Last
20:30 – The Power of Showing Up in a Changing Market
23:50 – Advice to Agents in a Burnout Phase
27:00 – What Suzanne Would Tell Her Younger Self
Follow Rich:
📲 Instagram: @richamato_kwcore
📧 Facebook: Richard Amato Keller Williams Core
Follow Suzanne:
📲 Facebook: Suzanne Greenblatt, Realtor
📧 LinkedIn: Suzanne Greenblatt - Licensed Real Estate Broker
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