In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy.

In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!

In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl reveals what leaders still don’t see coming—from the real implications of AI and RFID to the broken business models retailers cling to.

We explore:

• The biggest blind spots in modern retail strategy
• How to spot meaningful innovation vs. hype
• Why tech alone won’t save your brand—and what culture and leadership need to change

Carl also shares the mindset and tools retailers of any size need to stay relevant, curious, and customer-obsessed in an accelerated world.

In this episode, Luke talks to Brent Peterson, CEO of Content Cucumber and Magento expert, about the pros and cons of Magento versus Shopify, the importance of leveraging AI in e-commerce, and current trends shaping the industry.

The discussion highlights Magento's speed and customization advantages, data ownership issues with SaaS platforms, the value of personalized and human-reviewed content, and the role of analytics in improving e-commerce strategies.

Brent shares his views on the future of e-commerce, potential shifts towards AI-driven platforms, and the importance of choosing the right platform based on specific business needs.