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It’s been 5 years and 3 months, 283 episodes, and countless guests. All good things must come to an end though. I am honoring the show by taking it back to my very first guests Ken Ballin and Allen Lewis to see how we all have changed over the last 5 years. What’s new, what’s different, and how our goals have changed. Change is a necessary part of life and so is reflection. Enjoy this look back on the show, the industry, and our lives.

Special thanks to all of our sponsors. I’ll star with Jason Goldberg who was the first sponsor of the show with Retail Lead Management and Tralama. Without his belief in the concept, me and and seeing the long term vision, none of the past 5 years would have been possible. I would like to thank

Ardex, Better Tools, Flooring Domain, IQ Power Tools, Johns Manville, Kronus Soft, Laticrete, Nova Tile and Stone, Russo Trading Company, Schluter Systems, SnapTech, ThermoSoft, Tile Tools .com, Traffic Digital, Virtual Estimates Now, Uzin, and The International Surfaces Event.

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The International Surfaces Event

Uzin

TileTools.com

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How important are the words you choose to use on your website, marketing and even in your daily conversations? How does it affect the way you are viewed, your products, or even your business? I have been big on making sure to say client over customer and project over job for a long time and there are others. Kerry Lenz has also shifted the words she uses in her business to better convey what separates Rice’s More Than Floors in their market.

Kerry Lenz and her husband Brad own Rice’s More Than Floors which they acquired in 2016 from Brad’s parents. The store has a beautiful history dating back to 1968 where it started as a furniture and appliance business, later adding carpet. Kerry was a registered nurse and then joined the flooring business when Brad’s parents sold the store to them. When their general manager decided to pursue a new career, Kerry stepped up and started filling that position, as well as, taking on a mentoring role for the company to grow their culture. This involves coaching the team through not only business challenges but personal as well to develop a well rounded and proud individual.

Listen in to this week’s episode of the Floor Academy Podcast as Kerry and I discuss why your word choice matters and how it can improve not only your audiences perception of your business, but your own.

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The International Surfaces Event

Uzin

TileTools.com

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How did you originally decide to name your company? Have you ever thought of changing your name? What kind of damage will it cause? Will people still recognize you? Will you lose clientele? What does it take to rebrand an entire company?

Shane Levinson is a serial entrepreneur and combat veteran. Shane started in the flooring business with his father Jerry Levinson nearly a decade ago, posting an average of 40% annual growth for our first 7 years. In 2021 Shane bought out his Dads stake in the company and in 2023 rebranded the company from Carpets of Arizona to Vision Flooring.

Listen in to this week’s episode of the Floor Academy Podcast as I interview Shane on what it took to rebrand his company, any negatives he encountered and how he would change them, and what the benefits were.

Check out our sponsors

The International Surfaces Event

Uzin

TileTools.com

Check out our website and store

Support the show