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Footprints in the Market | Influencing iGaming

Footprints in the Market | Influencing iGaming

Auteur(s): Digital Footprints
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À propos de cet audio

Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.

On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

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Épisodes
  • Iris Den Boer: Where iGaming Meets AI - Iris Den Boer on Innovation & Responsibility

    Iris Den Boer: Where iGaming Meets AI - Iris Den Boer on Innovation & Responsibility
    Dec 11 2025

    On this week’s episode of Footprints in the Market | Influencing iGaming, we’re excited to welcome Director of Marketing and PR for Cevro AI, Iris Den Boer.

    Iris and Digital Footprints Managing Director Sharon McFarlane sat down to discuss Iris's extensive journey in the iGaming industry, the innovative role of AI in customer support, and the challenges and opportunities in marketing AI solutions.
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    32 min
  • Martin Hodges: B2C v B2B Marketing, Creativity from Compliance & Navigating New Markets

    Martin Hodges: B2C v B2B Marketing, Creativity from Compliance & Navigating New Markets
    Nov 13 2025

    We're back with Season 4 of Footprints in the Market | Influencing iGaming! On this week's episode, we're delighted to welcome none other than Martin Hodges, Co-Founder & CMO of our official podcast sponsor, BetComply.

    Martin sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about the differences between B2C and B2B marketing, using compliance restrictions to inspire creativity, navigating new markets and more.

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    33 min
  • Leo Judkins: Overcoming Burnout, Personal Branding & Building a Supportive Community

    Leo Judkins: Overcoming Burnout, Personal Branding & Building a Supportive Community
    Oct 9 2025

    We’re back with a new episode of Footprints in the Market | Influencing iGaming. This week, Digital Footprints Managing Director Sharon McFarlane spoke with iGaming leader Leo Judkins about overcoming burnout, the importance of personal branding, building supportive communities and more.

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    38 min
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