Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

In today’s episode of Found in AI, we’re diving into Reddit — the platform marketers love to debate and often avoid — and unpacking why it plays such an outsized role in AI search visibility.

I’m joined by Danny Kirk, founder of ReddiReach, to break down what’s actually happening behind the scenes: how AI engines like ChatGPT, Gemini, and Perplexity pull from Reddit threads and comments, why citations have shifted recently, and why commenting often matters more than posting when it comes to showing up in AI answers.

If you’ve been wondering whether Reddit is “dead” for AI search, how much effort it’s really worth, or how to get started without turning into that brand on Reddit, this episode brings clarity — and practical next steps.

We cover:

• Why Reddit is still one of the largest sources of training data for LLMs
• What the recent drop in Reddit citations actually means (and what it doesn’t)
• How AI engines pull from Reddit threads vs. individual comments
• Why human interaction matters more than upvotes or karma alone
• The difference between posting and commenting for AI visibility
• How brands can reverse-engineer Reddit signals using Google and AI tools
• Tools that help you avoid Reddit rabbit holes and stay focused
• What the first 30 days of a realistic Reddit strategy look like
• Why Reddit is a long-tail play, similar to SEO, not a quick win
• How a single helpful Reddit comment can influence AI answers — even for brands with little to no online presence
• Why AI engines consistently favor content with a real, identifiable human behind it

If you’re trying to understand where Reddit fits into a modern AI visibility strategy — and how to use it without spamming, over-posting, or burning credibility — this episode gives you a grounded, practical starting point.

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

Keywords:
Reddit Marketing, AI Search, Generative Search, AEO, GEO, AI Visibility, Reddit SEO, LLM Training Data, AI Citations, Content Strategy, Entity Authority, Reddit Comments, AI Optimization, Search Trends, Digital Visibility

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery.

On today's show:

Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of the most significant shifts in search behavior since the early 2000s.

In this episode, Cassie Clark is joined by AI researcher Adam Whistler, one of the first people to spot and analyze this hidden rollout. Together, they break down what’s changing, how AI results are being layered into Google’s default experience, and what this shift means for brands, creators, and anyone relying on organic visibility.

If Google moves AI mode into the mainstream, the discovery journey changes forever — and the time to prepare is now.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization