Page de couverture de Fractional CMO Show

Fractional CMO Show

Fractional CMO Show

Auteur(s): Casey Stanton
Écouter gratuitement

À propos de cet audio

 Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.Copyright 2025 All rights reserved. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Underdogs: If you haven't ever managed someone, listen to this

    Underdogs: If you haven't ever managed someone, listen to this
    Jan 27 2026
    In this episode of The Fractional CMO Show, Casey talks directly to the underdog - the marketer who's never held the CMO title. Maybe you got passed over. Maybe you've been grinding in agencies where the title was never in the cards. You're sitting there thinking: how can I be a fractional CMO without the credential? Casey breaks down why your lack of a fancy title doesn't matter. You understand how marketing fundamentally works - persuasion, pain, desire. You can deploy entire campaigns in your sleep. The gap between where you are and fractional CMO isn't as wide as you think. Get your confidence from your intention, not your experience. Your first client might not be $15K monthly but you're proving yourself and closing the gap. Win that client. Hire one person on their dime. Now you've managed people. Do it with a second client. Now you've managed teams. You're not starting from impossibility. You're starting from fundamentals. And that's enough to get moving. Key Topics Covered: -You can become a fractional CMO without ever holding the title -Understanding marketing fundamentals beats having the credential -Start with a lower-priced client ($3K) and work more hours to prove yourself -Get your confidence from intention to serve, not from past experience -Build management experience by hiring one person per client -The experience gap closes by doing the work, not thinking about it -You're not precluded from success just because you're not "the best" -Position yourself now - fractional C-suite roles are exploding by 2030 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Voir plus Voir moins
    18 min
  • When You Say This Phrase, It All Changes

    When You Say This Phrase, It All Changes
    Jan 20 2026
    In this episode of The Fractional CMO Show, Casey shares a line from a boardroom member that stopped him cold: "I'm never going back." This member joined the accelerator in 2025, won their first two clients, and declared they're done with W2 work forever. Casey breaks down why this declaration changes everything. Casey shares the moment he left his agency thinking they'd miss him - they didn't skip a beat. The agency owner tried scaring him about insurance and taxes. Turns out that "security" was bullshit. Companies fire 15-year employees in five-minute Friday meetings without emotion. You see how the world actually works when you win that first fractional client. Your value isn't being likeable or having insights - it's identifying and solving big problems. You write your own rules. You're at every appointment that matters. You're not too old, too young, or missing the MBA - those are excuses. Get that first client paying $3-15K monthly for strategy, not implementation. You'll taste the freedom and say it yourself: I'm never going back.​​​​​​​​​​​​​​​​ Key Topics Covered: -"I'm never going back": A boardroom member's declaration after winning their first two fractional clients - and why it hit Casey so hard -You see how the world actually works: Not the fake security of W2 work where companies fire people in five-minute meetings - the real meritocracy where big problems get big rewards -You understand your actual value: Identifying and solving big problems. Nothing else matters - not being likeable, not tenure, not showing up -You control your own time: At every appointment that matters, every family moment - no asking permission or burning vacation days to be present -You write the rules: Too old, too young, no MBA, wrong industry - all bullshit excuses keeping you from the game you actually want to play -Freedom tastes different: 3-4 clients at $3-15K monthly for strategy work, not implementation - then you get it and never want to go back​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Voir plus Voir moins
    36 min
  • Why Prospects Don't Care About Your Pitch?

    Why Prospects Don't Care About Your Pitch?
    Jan 13 2026
    In this episode of The Fractional CMO Show, Casey tackles the brutal reality every fractional CMO faces: prospects just don't care about what you're offering. Casey shares a war story about losing a private jet deal the moment he confused "FOB" with "FBO" - instantly revealing himself as an outsider faking expertise. The prospect literally laughed in his face. Most fractional CMOs show up talking about "marketing that isn't working" instead of understanding the CEO whose marriage is crumbling from late nights, or the franchisor terrified about what their FDD will reveal. The truth? You don't know your audience well enough. Experienced executives don't hire generalists claiming to help "B2B SaaS" or "healthcare." Learn the pains. Speak the language. Become a student of one specific industry instead of pretending you can help everyone. Key Topics Covered: -Know your audience deeply: Become fluent in their language and visceral pains, not surface-level problems -The FOB vs FBO lesson: One wrong acronym cost Casey a private jet client - proving he was an outsider faking expertise -Real pains business owners face: Crumbling marriages from late nights, embarrassing FDD reports, losing first-to-market position, burnt out from bad consulting advice -"B2B SaaS" isn't a niche: Go specific enough that you know when companies get funding, what software they use, and speak the insider language -Nobody knows who you are: Stop waiting for inbound - go talk to strangers, build real relationships, announce yourself as the specialist -Business owners spend aggressively: They don't want to save money, they want speed - and they'll pay for the right person -Bridge the awareness gap: Prospects know something's broken but don't know a fractional CMO exists as the solution 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Voir plus Voir moins
    45 min
Pas encore de commentaire