In this deep-dive episode of the Franchise Freedom Podcast, host Giuseppe Grammatico sits down with the "Godfather of Podcast Interview Marketing," Tom Schwab. Together, they explore why traditional funnels are dying, how AI is revolutionizing SEO for franchise business consultants, and why your personal brand is your greatest asset in 2025.

Whether you are a corporate executive looking to escape the rat race or a business owner looking to scale, this conversation is packed with actionable insights on the "Conversation Economy."

Choose the right path at https://ggthefranchiseguide.com.

About the Guest: Tom Schwab knows the best things in life come through conversations, not funnels.
Special Gift for Listeners: Tom has curated a specific set of resources just for the Franchise Freedom audience. Access them here: https://interviewvalet.com/franchisefreedom/

DISCLAIMER: The information on this site is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.


01:23 Introduction and Welcome
01:48 Guest Introduction: Tom Schwab
02:32 The Power of Conversations in Business
02:45 The Conversation Economy: Why Funnels are Failing
04:11 Evolution of Podcasting
04:25 AI & SEO: Why ChatGPT Loves Your Voice
04:32 Host vs. Guest: Which Path to Franchise Fame?
07:10 Guesting vs. Hosting: Which is Right for You?
12:18 Podcast Interview Marketing
14:08 The Introvert's Advantage in Podcast Marketing
20:39 AI in Podcasting
20:48 The 24/7 Expert: Cloning Your Conversation with AI
27:43 Final Thoughts and Farewell

Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/

LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/

Facebook: https://www.facebook.com/GGTheFranchiseGuide

X: https://x.com/ggfranchguide

Instagram: https://www.instagram.com/ggthefranchiseguide/

YouTube: https://www.youtube.com/@ggthefranchiseguide

Apple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

TikTok: https://www.tiktok.com/@ggthefranchiseguide

The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...

Franchise Coach Giuseppe Grammatico sits down with job networking expert Trevor Houston for this full episode to discuss how corporate executives can achieve financial and time freedom. Learn the crucial mindset shifts, the 1 secret to beating the resume black hole, how to get your finances in order, and the powerful strategy of using a podcast for networking and career reinvention. If you're tired of the corporate rat race, this is your blueprint for a second act.

Choose the right path at https://ggthefranchiseguide.com

About the Guest: Trevor Houston is an expert in job networking and career transitions.
Check out the Who You Know Job Networking Show: https://whoyaknow.show/
Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevorhouston/

DISCLAIMER: The information on this site is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.


00:00 Introduction and Networking Insights
00:31 Welcome to the Franchise Freedom Podcast
00:58 Guest Introduction: Trevor Houston
01:25 Trevor's Career Journey
02:25 Transition to Financial Services
05:14 The Importance of Mentorship
07:39 Helping Job Seekers and Career Transition
10:46 Building a Personal Brand
16:15 Franchise Freedom Book Offer
17:14 Facing Financial Realities
18:17 The Importance of Budgeting and Outsourcing
18:29 Three Key Questions for Outsourcing Decisions
20:10 The Impact of AI on Time Management
21:13 Ideal Clients and Corporate Layoffs
22:41 Overcoming Age Discrimination in the Job Market
24:08 The Who Ya Know Show Podcast
28:48 The Benefits of Starting a Podcast
33:14 Final Thoughts and Contact Information

Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/

LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/

Facebook: https://www.facebook.com/GGTheFranchiseGuide

X: https://x.com/ggfranchguide

Instagram: https://www.instagram.com/ggthefranchiseguide/

YouTube: https://www.youtube.com/@ggthefranchiseguide

Apple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

TikTok: https://www.tiktok.com/@ggthefranchiseguide

The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...

Franchise business advisor Giuseppe Grammatico delivers the full annual review for escaping the corporate trap and achieving franchise freedom. Learn the MAP goal-setting system, the 30-minute time-blocking secret for busy executives, and powerful automation/outsourcing strategies to prepare for investing in franchise in the New Year.

Choose the right path at https://ggthefranchiseguide.com.

DISCLAIMER: The information on this site is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.


00:00 Introduction and Accountability
00:10 Weekly Brain Dump Strategy
00:38 The MAP Method: Goal Setting and Daily Habits for Franchise Freedom
00:38 Welcome to Franchise Freedom Podcast
01:13 Annual Review and Goal Setting
02:11 Creating a Massive Action Plan (MAP)
03:04 Daily Habits for Success
06:37 Financial Planning and Automation
07:22 Family and Personal Time Management
07:57 Business and Outsourcing Strategies
10:04 Financial Tracking and Professional Scheduling for Entrepreneurs
11:50 The 30-Minute Time-Blocking Secret for Busy Corporate Executives
14:54 Using AI for Goal Tracking
16:49 Automating Your Business: The Friday Brain Dump & Outsourcing Strategy
17:18 Conclusion and Final Tips

Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/

LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/

Facebook: https://www.facebook.com/GGTheFranchiseGuide

X: https://x.com/ggfranchguide

Instagram: https://www.instagram.com/ggthefranchiseguide/

YouTube: https://www.youtube.com/@ggthefranchiseguide

Apple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

TikTok: https://www.tiktok.com/@ggthefranchiseguide

The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...