You know what's great about franchising? It is that almost any concept can be franchised. And there's one I hadn't thought about. That is in the world of beauty, determining what colors look best on you. It's something that maybe those of us knew in the 80s and 90s, but House of Colour USA really knows what they're doing today. And I had the opportunity to visit House of Colour in this podcast with Ally Van Iten who is the CEO. She walks us through the franchise, the possibilities, what they do for people, and really what a wonderful opportunity it is. Please take a listen.

In this episode of FranchiseU!, host Dr. Kathy Gosser sits down with Ally Van Iten, CEO of House of Colour USA, to explore how a personal color analysis business from the 80s has grown into a thriving global franchise with over 400 stylists. Allie shares her inspiring journey from stay-at-home mom to franchisee, and ultimately to CEO, highlighting the flexibility and empowerment franchising made possible in her life. Together, Kathy and Ally unpack:

· The emotional impact of House of Colour USA’s services—helping clients rediscover confidence and self-expression.

· How Ally transitioned from running six franchises to leading a fast-growing international brand.

· Why passion and people skills matter more than a beauty background for franchisees.

· How House of Colour trains, supports, and equips entrepreneurs for success.

· The role AI might play in the future of personal styling—and why human connection will always set House of Color apart.

Whether you’re curious about franchising opportunities, fascinated by the science of color, or just love hearing a story of resilience and reinvention, this conversation is packed with inspiration and practical takeaways.

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

In this episode of FranchiseU!, host Dr. Kathy Gosser speaks with Shelly Berkowitz, the esteemed founder of BrightStar Care. Berkowitz shares her inspiring journey from her early days working in corporate jobs to founding BrightStar, a premier medical and non-medical home healthcare and medical staffing service franchise. She recounts the challenges and successes she faced while growing BrightStar into a nationally recognized brand, her strategic decision to franchise, and her recent transition to starting a new venture called Founder to Founder. This venture aims to support and empower other founders in scaling their businesses. Berkowitz offers deep insights into her decision-making processes, the importance of resilience, and how the COVID-19 pandemic influenced her decision to sell BrightStar. The episode is a testament to Berkowitz's passion for franchising and her commitment to supporting other entrepreneurs.

Shelly Berkowitz is the founder and CEO of Founder 2 Founder, offering objective, founder-aligned guidance from someone who’s been there. She is also the founder of BrightStar Care and the Executive Chairwoman of BrightStar Holdings Parent, LLC, the parent company of BrightStar Care and BrightStar Care Homes. Founder 2 Founder offers personalized, objective guidance to help founders with businesses that will be above $10million in EBITDA within 24 months scale or sell their company with confidence.

Shelly Berkowitz’s journey as a founder began in 2002 with BrightStar Care, a national home healthcare and medical staffing company dedicated to delivering compassionate, high-quality care to families across the country. What began as a personal mission grew into a franchise system with more than 400 locations, employing over 20,000 professionals and generating $750 million in system-wide revenue.

After more than 20 years as CEO, Berkowitz made the decision to transition from an active operational CEO role to a strategic Chairperson role, selling a majority stake in BrightStar to Peak Rock Capital while remaining a material shareholder and active board member.

Today, Berkowitz is dedicated to helping other founders prepare for and navigate the complexities of scaling, selling, and stewarding their business legacies. Having lived the founder journey from start-up to successful exit, She brings a rare combination of operational insight and emotional understanding to one of the most personal and high-stakes decisions a founder can make.

Berkowitz is also a mom of two, published author, keynote speaker and longtime advocate for women in business, home healthcare innovation and franchising excellence.

I have an opportunity, in my line of work, to talk to a lot of franchisees and a lot of franchisors. It's always enlightening, but it's very rare to be able to talk to someone who has been a franchisee of multiple brands and continues to give back even now with consulting. So join me in this episode of FranchiseU! when I talk with Ron Taylor. Ron has been a very successful franchisee of Edible Brands, and now is a franchisee of Nothing Bundt Cakes and SweatHouz and has his own consulting business. He has some wonderful insights to share with us.

Taylor is the founder of Franchise Authentic, a brand rooted in real-world franchise experience and proven results. With a background as a top-performing franchisee and operator, he helps align aspiring entrepreneurs with the right franchise brand.

Topics discussed include:

• Introduction and Guest Overview
• Ron Taylor's Franchise Journey Begins
• Scaling Edible Arrangements
• The SweatHouz Experience
• Insights on Franchising
• Evaluating Franchisors
• Advice for Multi-Brand and Multi-Unit Owners
• Misconceptions About Franchising
• The Importance of Creativity and Following Rules
• Advice for Aspiring Franchisees

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.