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Frankly Speaking

Frankly Speaking

Auteur(s): Podcraftr
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À propos de cet audio

 Frankly Speaking is the official podcast of B2Beyond, hosted by principal, Frank Borovsky. Each episode dives into the challenges and opportunities facing B2B manufacturing and commercial services companies, with a focus on driving profitable growth through digital transformation, customer feedback, and operational excellence. Drawing on insights from B2Beyond’s proven frameworks and real-world experience, Frank tackles topics like ERP, CRM. PLM and CPQ implementation, revenue forecasting, strategic planning, marketing, sales and the evolving role of AI in industrial markets. If you're a business leader looking to turn complexity into competitive advantage, Frankly Speaking delivers candid conversations and actionable takeaways you won’t want to miss.Copyright Podcraftr Sciences sociales
Épisodes
  • Mastering Industry Segmentation to Win B2B Markets

    Mastering Industry Segmentation to Win B2B Markets
    May 19 2025
    In this episode of Frankly Speaking, host Frank Borovsky discusses the significance of customer analytics and understanding individual customer needs in B2B marketing. He highlights the importance of tailored messaging, understanding specific challenges, and strategic partnerships within complex industries such as manufacturing and commercial services. The discussion centres around the concept that broad industry codes, while helpful, are not sufficient for truly understanding the diverse needs of B2B customers. Frank urges B2B marketers to have a more nuanced understanding of their customers, emphasizing that detailed segmentation and industry-specific strategies are more effective than generic ones. He also highlights the importance of being present and active in appropriate platforms and events relevant to the specific industry, providing meaningful value and insights, and collaborating with respected industry bodies.
    • How Much Is a Customer Worth?
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    7 min

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